Located in Aoyama, Tokyo, a neighborhood known for its latest trends and timeless style,
our showroom is just a short walk from the Omotesando intersection.
The Sodateru Towel flagship showroom is tucked away on a quiet lane,
away from the bustle of the main streets.
Located on the first floor of a new building within the grounds of the historic Zenkoji Temple,
the showroom offers a calm and welcoming space.
Soft natural light fills the simple, modern interior,
where you can explore the complete collection of Sodateru Towel.
We chose the name showroom rather than shop
because we want your experience to be about more than simply shopping.
We invite you to see and touch the towels for yourself
and discover their exceptional softness and comfort—a comfort you'll come to cherish.
A showroom experience also allows us to offer something special:
personalized assistance in choosing the perfect gift,
as well as suggestions for items that can enrich your everyday life.
Our staff are here to listen, understand your needs,
and guide you with care and attention.
Our Concept: KOSATEN (Intersection)
We believe a showroom should be more than a place to see and purchase products.
It should be a place where people, ideas, and craftsmanship come together.
It is also a place from which we can share the lifestyle and world of Sodateru Towel,
while creating opportunities for new inspiration, discoveries, and connections.
Our goal is to continue evolving together with our customers,
listening to their experiences, embracing their ideas,
and discovering new possibilities along the way.
Closer to you. Closer to comfort.
We invite you to enjoy a peaceful moment in our showroom,
surrounded by the comfort of Sodateru Towel,
at your own pace, and to your heart's content.





